Italian luxury brand Ermenegildo Zegna kicked off the men’s fashion week in Milan. He showed a film to introduce the brand’s collection for the autumn/winter 2021/2022 season (January 15, BBB 0, January 19).
This collection is the most meaningful reinvention of contemporary men’s wear since the outbreak.
With the concept of tailoring the modern man in mind, men’s wear has entered a new era. And as they launch the (RE) SET series, they created the collection based on discovering and considering the new lifestyle and priorities. Indeed, these prompted Zegna to think about the look and feel of tailoring.
Regarding the Zegna FW21 collection, Zegna’s creative director, Alessandro Sartori, showcases his vision of contemporary men’s wear. The aesthetic has shifted away from strictly formal and freed itself from the constraints of precise tailoring.
Zegna is based on the rich and diversified new generation of knitted fabrics. It has taken the current life pace as the design theme, breaking the formal sense of traditional formal men’s wear. It has also broken the age and gender boundaries.
Until now, no one has compromised between structure and concept as many times as Sartori. He has integrated the experience of the global blockade into his (Re)Set collection. This also paved the way for him to launch his first women’s collection.
The (RE) SET Collection
The 15-minute clip released by Zegna is shot between the brand’s high-tech modern buildings in Assago, Milan. Filming started at Zegna’s headquarters and ended up in a multi-story building. The soft, melancholy tones are a perfect contrast to the blue glass building’s modern fountains and concrete halls in the film.
Models of different races wear Zegna’s latest men’s wear (Re)Set collection. The key element of the (Re)Set is knitwear, paired with soft silhouettes and super-structured tailoring. Some pieces weigh between 200 and 800 grams to give a comfortable feel.
The (RE) SET men’s wear collection includes unlined jackets, matching pullovers with patches, loose patchwork cardigans, gray-blue cashmere coats, jacquard fleece nightgown coats, cashmere jackets, and more. The new collection will be available in July. However, customers can pre-order some of the products in advance from the staff of their Italian boutique.
The design of tailoring for the (RE) SET series is comfort and formality transformation. With Sartori acknowledging a fundamental change in how we live, he reformulates traditional style codes accordingly. Based on luxury men’s wear clothing, it provides multi-functional clothing to meet every man’s needs.
As more people work from home, traditional tailoring has become unnecessary. But through the design’s fusion, new categories of styles and fashions have emerged. There are now comfortable tailor-made clothes that are intimate yet urbane.
The (RE) SET collection also includes women’s coats and sweaters. The designer will launch it in its main flagship stores rather than as a separate women’s collection.
“Each of us is in a new situation,” says Sartori. “New demands are constantly emerging, and this is forcing us to explore other ways of living. And also consider our attitudes that are different from the past.”
In this era, full of scrutiny and reflection, Zegna decided to go back to its roots, reinterpret the connotation of style, and interpret the way of contemporary men’s wear with new tailoring.
This is the origin of the inspiration for the theme of ‘(RE)tailoring the modern man,’ which skillfully combines different styles of outdoor and domestic needs to create a new way of dressing and create a unique aesthetic concept.
Stylish employees demand stylish style. Men want clothes where they can comfortably attend private ZOOM meetings, hotel business meetings, evening parties, and elegant dinners.
“We live in a world of indoor and outdoor coexistence,” Sartori stressed in the ZOOM preview before the show. “Business and leisure, ZOOM and WhatsApp will all collide to create a new and different aesthetic experience.”
In July last year, Zegna used CGI digital technology to create a “physical + digital” catwalk event to showcase the Ermenegildo Zegna XXX Summer 2021 men’s wear collection.
Sartori said, “this time, unlike in July, we don’t want the display mode of the entire show. We wanted it differently by layering and scaling the digital display. My thoughts are presented in fashion movies by having outdoor scenes. The script and the story board and narrative, in addition to this, can also bring customers a new one-on-one Zoom meeting experience.”
The Next Men’s Fashion Week
As a result of the outbreak, Italy’s fashion industry representatives are in talks to reschedule winter events.
Italian luxury brand Brunello Cucinelli unveiled its Fall/Winter 2021 collection last Tuesday at an exclusive live event at the company’s headquarters in Solomeo. It kicked off the 99th edition of the digital edition of the Itti Uomo men’s wear show.
Carlo Capasa, president of the Camera Nazionale Della Moda Italiana (CNMI), has previously said that Milan Fashion Week will, in any case, ensure that the next men’s fashion week takes place in January and women’s fashion week in February.
“We will continue to align with Paris Fashion Week and will go back to the physical format,” he said.
We will evaluate the progress of the upcoming digital show (in Milan) based on the current situation.
It will be up to the brands to decide whether they want to run catwalk shows.”
A total of 39 brands will be on display during the five-day autumn/winter men’s fashion week in Milan. Italian luxury brand Fendi, Italian luxury clothing brand Etro, and French brand K-way will present live shows.
It’s also worth noting that the men’s wear week coincides with Milano’s seventh annual Fashion Film Festival.
In addition to the shows, this season’s men’s wear Fashion Week will also feature discussions on key issues such as fashion sustainability and inclusiveness in the “cutting-edge dialogue” section. At the same time, independent and multi-brand showrooms will remain open to fashion buyers this season on the new digital platform of the Italian National Chamber of Fashion.