Environmental protection, responsible for the ecology of fashion

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In 2020, mankind is faced with great survival challenges, such as plague, Marine ecological crisis, and the continuous increase of global industrialized pollution emissions.In the hard way, we must find ways to turn things around and return to order, to be ecologically responsible, and to use the sword of sustainability to create new fashions.

Founded in 1841, The venerable French institute of fashion design, ESMOD has never stopped exploring and innovating in the world’s garment and textile industry in the 179 years since its development.In 2012, ESMOD officially launched sustainable development as a teaching and research topic in global institutions.

About ESMOD, France

ESMOD (Ecole Superieure des Arts et Techniques de Mode) originated in the French court, and was founded by Alexis Lavigne, a master of tailoring for Marie Eugenie in the Second Empire of France. The school dates back to 1841.It is now one of the four largest fashion design schools in the world, known as the “Harvard of fashion”, and the first fashion design school in the world.

Ecologically Responsible Fashion 2


I have established my own personal brand, with stage drama and fashionable clothes in the season as the main style.

Work for Fusalp, the French top sports brand, as the product quality manager.Cooperated with many French, Swiss and German sports brands to develop sports products (Salomon, Burton, Ride, Mammut, Quiksilver, Roxy, Eider, Roesch, Elan, Ice Breaker, Odlo, Falke, Giro, Salewa, Merrell, Volk, Peak Performance, Lole, Nikita and K-TEC, etc.).

“Moral Fashion” and “National Fashion”

“Ecological responsibility” or “sustainability” is something we can’t avoid.The concept is everywhere, in fashion, textiles, food, interior design, fitness, health and other fields.For the textile field, the concept covers a wide range of sectors, from high fashion, luxury goods to fast fashion…Today textiles are the world’s second largest industrial polluter after petrochemicals, so how is the textile industry trying to be compatible with sustainability?

How to find “beautiful” and “good” fabrics

As for the environment, one of the fashion industry’s challenges is to find ecologically responsible raw materials.”Quality always takes precedence over quantity” is something we need to bear in mind, so the quality of raw materials will definitely determine the quality of the final garment.When it comes to environment-friendly fabrics, we first think of natural fabrics such as “cotton”, “hemp”, “wool” and “silk”. Of course, they have their own advantages: they are natural and environmentally friendly, but they also have disadvantages.Not because the raw material fiber natural pollution-free, its final product is also pollution-free.From the selection of raw materials, processing, and weaving process, we need to take extra care.Take “cotton” for example, as a natural fiber, but the pollution is very serious, we may be able to turn it into green organic fiber.Natural raw materials and natural fibers do not mean that our ideas are limited or stuck in a rut. They can bring us endless possibilities and new ideas.

“Zero waste”

Now we are trying to maximize the use of fabrics in the garment production process with the help of special software, but we still cannot achieve 100% use.Therefore, the production of wastes is not only an economic waste, but also a waste of resources, and will cause a lot of pollution to the environment.Therefore, we hope to reuse the waste, or avoid the waste from the source, so that the fabric can be 100% used in the garment production.


Business Director at Shanghai Fumao Clothing Co.,LTD

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