The year 2020 is an extraordinary year, with the world economy becoming more unstable and uncertain. For traditional textile exhibitors, there will be many unfavorable factors such as cancellation of orders and limited travel.Based on the profound understanding of the current situation, our company puts forward the scientific judgment of “cultivating the opportunity in the crisis and opening a new bureau in the changing situation”.Only by actively responding to the challenge of the epidemic and constantly innovating business models can we remain invincible.
Due to the impact of the epidemic, the China (South Africa) textile boutique exhibition was presented in the form of online virtual exhibition, which closely conforms to the market demand of Africa, deeps the economic and trade cooperation between China and Africa and promotes the high-quality development.
There are about 200 global enterprises participating in this online virtual exhibition, including more than 70 enterprises from China.Before the exhibition, the pre-registered audience reached more than 5000 people, and booked nearly 1000 video conferences.
Keep up with African trends
The exhibition period is three days, and more than ten high quality forum activities will be held.The distinguished guests include Accredited companies, associations and government leaders in the textile industry, such as American Apparel & Footwear Association, WRAP (Worldwide Responsible Accredited Production), SACTWU, DTI, Nicola Cooper & Associates, etc. They are bringing more than a million years of experience in the textile industry to the audience.Hot topics include environmental sustainability, African textile and leather industries, fashion trends of men’s and women’s wear, and interpretation of African AGOA policies.AFS young Designers competition will also be held during the online exhibition.
The exhibition improves the quality and deepens the level of opening to the outside world
Through science and technology enabling exhibitions, online exhibitions can make intelligent matching according to the needs of both suppliers and buyers, and make targeted recommendations, which can not only reduce the blindness of traditional exhibitions, but also improve the efficiency of exhibitions.
The online exhibition platform is equipped with chat and video conferencing functions, which are intended for further communication through chat and video conferencing after the two parties pay attention to each other.Video conferencing breaks the distance between time and space, and cloud communication helps reshape the industrial and supply chains.The promotion and upgrading of the exhibition platform itself is also the proof of the deepening opening of China’s textile industry to the outside world.
Promote upgrading and win-win cooperation
The exhibitors, mainly from Zhejiang and Fujian provinces, as well as Jiangsu and Hebei provinces, brought the latest products that meet the needs of the African market.Products are mainly divided into fabric, clothing, home textiles and footwear four categories.Among them, fabric and accessories accounted for the highest 45%, followed by clothing 25%.
In the first three quarters of this year, the Chinese economy bucked the trend of economic growth, with the growth rate turning from negative to positive, showing a trend of stable and sound development. Enterprises have resumed work and production every month, and initial progress has been made in epidemic prevention and control.At the same time, we should be aware that the epidemic is still spreading internationally. We should open wider to the outside world and promote export trade. This will not only help form a new pattern of development of China’s domestic and international double cycles, but also inject a shot in the arm into the world economy and contribute China’s strength to world economic recovery.
Under the circumstances of great changes, China’s textile industry will contribute to the post-coVID-19 world economic recovery only by innovating, expanding opening-up and making good use of the industrial and supply chains with international division of labor.
