Monnalisa is an Italian luxury children's wear brand. And their online sale saw an increase of 72% from October to December 2020. This figure compares to the same period in 2019, with a 105% increase in conversion rates.
As a response to the global pandemic, the company strengthens its digital strategy. Hence, their e-commerce platform had a positive result.
Since October, the company has deployed new marketing automation and CRM (customer relationship management) tools. This is to strengthen further the digital channel in terms of technology and marketing.
"We are very pleased with the performance of our own e-commerce platform," said Christian Simoni, CEO of Monnalisa.
He added that the platform saw significant growth in the second half of 2020 compared to the same period in 2019.
Simoni concluded: "This performance is not an accident, but the result of our digital channel strategy. We launched in the last fiscal year through all of our major investments throughout the year. We also introduced several new technologies.
As an integral part of our business model, we will continue to pay close attention to online channels in the future."
Late last year, the fashion brand signed a five-year licensing deal with Chiara Ferragni, a popular Italian fashion blogger. She is to produce and distribute its eponymous children's wear line.
Monnalisa is a high-end children's wear manufacturer founded by Piero Iacomoni and Barbara Bertocci in 1968 in Arezzo, Tuscany.
It sells clothes for children under 16 years of age. They own the brand Monnalisa, Jakioo, and Hitch-Hiker. They are available in more than 60 countries worldwide through more than 500 multi-brand retailers and 48 branded boutiques.
Its retailers include Harrods, Saks Fifth Avenue, Harvey Nichols, Rinascente, Galeries Lafayette, and Tsum, and other popular retailers.
In 2018, they listed Monnalisa on the AIM SME segment of the Italian stock exchange.
The company opened a new store in Taiwan, China last year. And it continues to expand into the Asia-Pacific market.
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