Fall 2020 Retail Analysis: Women’s Must-have knitwear

Lady's Sweater 1

This issue focuses on the retail results of autumn 2020: during the period of living at home, this season’s home wear is a bit more luxurious, knitwear uses a more traditional cut-and-sew version, with an emphasis on folded sweaters, creating important opportunities for additional sales.

1.Soothing pastel pastels and nude colors

Catered to the healing wave that followed the epidemic;Create a # Cottagecore cottagecore idyllic spring/summer 2021 collection in light green

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Cuyana
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Filippa K
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Zara

2.Fine needle rib gives the new casual suit a stylish and minimalist style

This is a key trend coming into spring/summer 2021.The knit suit was up 61 per cent year on year on the autumn/winter 2020 runway

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COS
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Zara
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H&M

3.Renew slimming sweaters with square collars

The embedded bodice structure adds value to the clothing, which is an important fashion item update point of the spring/Summer 2021 collection

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Zara
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Edited
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Whistles

4.Measurement sense #puffsleeves

The explosion of #puffsleeves on social media (social media penetration increased by 0.8 to 3.7 percentage points in September 2020) remains a hot element in the business market

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Kohl’s – Simply Vera Vera Wang
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French Connection
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Ann Taylor

5.Knitted polo shirt

The # DarkAcademia Academia academia theme, which caters to the young girls market, is also suited to the modern and young girls categories.Create a traditional sweet knit polo with bell-shaped sleeves or truncated versions to bring this key item to spring 2021

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H&M
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& Other Stories

6.The side slit dress is suitable for cross-season layering

Short wear videos are helpful in getting the message across to consumers

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H&M
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French Connection
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Kohl’s – Simply Vera Vera Wang
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Business Director at Shanghai Fumao Clothing Co.,LTD

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