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ADIDAS SKATEBOARDING and PARADIGM join forces to create a six-piece recycling capsule

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adidas skateboarding and paradigm join forces to create a six piece recycling capsule 1
adidas skateboarding and paradigm join forces to create a six piece recycling capsule 2

A sleek black colorway with pops of purple remixes Paradigm’s signature adidasGazelle ADV. The sneaker’s upper and outsole are made with a rubber compound made from 10% recycled rubber, and it’s synthetic upper uses 50% textile, 75% of which is made with Primeblue yarn and no virgin polyester. Paradigm branding on the heel and insole and a series of mission statements on the tongue complete the design.

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Constantinou said, “I am delighted to be working with Adidas Skateboarding to bring this important project on sustainability to life. Through this collaboration, I hope to inspire and encourage others to make tangible lifestyle changes to help address the effects of climate change.”

With innovative products from the past, such as the Primeblue version of pro rider Lucas Puig’s signature shoe, the Adidas Skateboarding by Paradigm capsule collection is another step in the right direction for Adidas to unite the skateboarding community through eco-conscious initiatives.

Suciu said, “The future of humanity and the well-being of our planet is of paramount importance, and I hope that through this partnership, we can further unite the skateboarding community and make positive and lasting change.”

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