About Ralph Lauren
Ralph Lauren is from the United States and has a strong American flavor. two brands under the name of Ralph Lauren, Poloby Ralph Lauren, have created a global sales field of high-quality fashion.
In addition to fashion, the Ralph Lauren brand includes fragrances, children's clothing, home furnishings, etc. Ralph Lauren outlines an American dream: rambling lawns, crystalline antiques, famous and precious horses. the products of Ralph Lauren: whether clothing or furniture, perfumes or utensils, all cater to the customer's desire for a perfect life in the upper class.
Cotton currently accounts for more than 80 percent of Ralph Lauren's total material use, and the foundation's USRCF initiative complements Ralph Lauren's sustainability goal of ensuring that 100 percent of key raw materials, including cotton, will be sustainably sourced by 2025.
At the Ralph Lauren Corporate Foundation, we are committed to making the dream of a better life reality by advocating for equity and creating positive change in communities around the world," said Roseann Lynch, Ralph Lauren's CPO and head of the Corporate Foundation. Scaling solutions that build community resilience through collaboration is a powerful way to positively impact people's lives now and in the future."
The American Regenerative Cotton Fund is an industry-first initiative that partners with experts from the Soil Gincon Institute to put growers at the center of creating a sustainable future for U.S. cotton production.
The program will also help ensure that farmers are able to improve their profitability and soil health through the sensible following, among other things, helping cotton farmers engage in regenerative farming practices and creating long-term value for their operations.
Dr. Cristine Morgan, chief scientific officer of the Soil Health Institute and leader of the USRCF, added, "Achieving broad environmental benefits from regenerative agriculture means that we must understand the needs and experiences of farmers in adopting these practices. The lack of information on the business case, locally relevant soil health education programs, and, to date, knowledge of how healthy a given soil is and what this means for improved drought resistance, yield stability, economics, and other benefits, has hindered farmer adoption."
