According to Adjust’s 2021 eCommerce App Report, its shopping app installs grew 10% year-over-year, with installs growing 9% in APAC, 11% in Latin America and 15% in EMEA.
In addition, Sensor Tower has ranked the top 10 shopping apps globally.
As of 2021, the top-ranked global e-commerce app is Shopee, the largest e-commerce platform in Southeast Asia and Taiwan Province of China, surpassing Amazon, which topped the list last year. Shopee has been a smash hit in Latin America in recent years, with a record number of installations in Brazil this year.
The data shows that its in-app browsing hours have also grown, with the largest increase in 2021 in Latin America (27%), well ahead of the global level (12%), and the Asia Pacific and EMEA regions essentially on par with the global level, up 10% and 13% respectively.
In terms of in-app revenue, May 2021 saw the highest revenue ever, and the three months of October, November and December combined generated more total revenue than the last nine months.